Australian Pharmaceutical Industries (API), a wholly-owned subsidiary of Wesfarmers Health, has unveiled a new online B2B e-Hub, myAPI, to support their more than 4,000 wholesale pharmacy customers.
Built on the SAP Commerce Cloud platform with the support of digital business transformation company Publicis Sapient, API notes that the new myAPI e-Hub offers enhanced functionality and an elevated experience for API’s wholesale customers.
“myAPI allows pharmacies to research products, place orders, identify stock on hand, obtain pricing and deals and manage their account. It also facilitates stock returns, backorder management, houses key documents and provides customer support and communications,” says API.
Doug Swan, Executive General Manager of Wholesale & Pharmacy Services, Wesfarmers Health said myAPI plays an important role in supporting thousands of pharmacies to make Australian’s health, beauty and wellness experiences simpler, more affordable and easier to access.
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“By investing in technology like myAPI, we’re ensuring pharmacy owners have 24/7 access to critical products and essential information at their fingertips. This means more convenience and flexibility, and empowers them to serve their communities with confidence knowing they have what patients need, when they need it.”
“myAPI also supports compliance with Community Service Obligations for pharmaceutical wholesalers, including the timely delivery of Pharmaceutical Benefits Scheme items within 24 hours. This complements API’s commitment to customer self-service, providing 24/7 accessibility and ensuring it can meet service level expectations,” the two companies note.
John Costello, Retail & Consumer Managing Partner & CTO Australia, Publicis Sapient said: “myAPI plays an important role in ensuring millions of Australians can access the medicine and wellness products they need. It was vital that the new platform delivered a seamless userexperience while increasing customer satisfaction and enhancing operational efficiency. We were privileged to be able to support the API and Wesfarmers Health team with the design, development and implementation of the new myAPI platform and are delighted to see it roll out successfully.”
About Wesfarmers Health
Wesfarmers Health is a division of Wesfarmers and was formed in March 2022, with the acquisition of API, one of Australia’s leading health and beauty companies. Wesfarmers Health has various B2B and B2C businesses including API – a wholesale distributor of pharmaceutical goods, Priceline Pharmacy, medi-aesthetics clinics (SILK, Clear Skincare and Australian Skin Clinics), and digital health businesses Instant Scripts and SiSU Health. Wesfarmers Health employs more than 3,600 team members.