South African operator MTN Group has partnered with video software provider Synamedia to develop a new streaming platform tailored for mobile and fixed broadband subscribers across Africa.
The collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options for audiences throughout the continent.
The service will leverage Synamedia’s cloud-based technologies to deliver linear TV and VOD content.
The platform will offer monetisation models, such as subscriptions, ad-supported content, and free streaming channels with targeted advertising.
According to MTN, Synamedia’s technology will play a key role in shaping the platform, enabling seamless content management and personalised recommendations.
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“We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content," Selorm Adadevoh, Group Chief Commercial Officer at MTN Group, said.
"This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, Synamedia CEO, said smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video.
"By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues,” Segre said.
MTN says the partnership is poised to create a service that brings value to audiences and contributes to the development of the African continent’s digital ecosystem.
"With this strategic alignment, MTN and Synamedia are taking meaningful steps toward empowering communities, driving industry progress, and shaping the future of entertainment in Africa," MTN says.