Genetec opens state-of-the-art security experience centre in Sydney

Genetec has enjoyed rapid growth in the ANZ region, with customers including the Sydney Cricket Grounds, TK Maxx, Transurban, and many more across retail, transportation, the public sector, and other industries.

As well as building and opening its experience centre in Sydney - the eight globally - Genetec announced last week that its brand new Security Centre SaaS product would initially launch from four data centres around the world, with two in North America, one in Europe, and again one here in Australia. These investments in our region reflect Genetec's current growth and adoption locally, as well as its commitment to leveraging ANZ as a pillar for continued expansion.

"Australia and New Zealand are highly sophisticated markets," said Genetec VP of marketing Andrew Elvish. "When we look at the sophistication of the ANZ end user we see such a demand for our tech, who want to consume it in a more modern way."

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Genetec provides a unified security platform for physical devices. What this means in simple terms is that all your security cameras, door access controls, vehicle recognition systems, and other IoT devices such as HVAC systems, can be monitored and managed all within a single system and set of dashboards, reports, and tools. There is no need for a diverse suite of products, and the key is unification vs. integration. A unified platform like Genetec brings the individual and diverse hardware elements into a single pane of glass, while an integration means separate software products are linked so they can communicate together by introducing a third piece of software into the middle.

Additionally, while you can always add more devices - the Sydney Cricket Ground has 650 cameras, for example - companies may not be adding more operators to keep an eye on all these devices. Hence, Genetec's built-in smarts can greatly aid in tuning out the noise and being able to zero in right away on incidents or persons of interest.

However, there's more to it than this; Elvish's comment about "a more modern way" hints at the Genetec (not so) secret sauce, where they can provide a solution that works equally well whether on cloud or on-premises or any hybrid combination. Competing security products fall into an all-in camp, whether cloud or on-premises and offer no great choice for customers. Instead, Genetec has worked hard to containerise its software to ensure the most flexible offering.

"It's really delivered dividends for us," Elvish said. And, so much so, that "Genetec is being recognised for the work we've put into building the business as a real contributor to building the economy."

This economic contribution was noted at the opening of the Genetec Sydney office, and the Sydney experience centre, with the NSW minister for industry and trade The Hon. Anoulack Chanthivong attending, along with His Excellency Mr Mark Glauser, the High Commissioner for Canada.

The new Genetec facilities are named SYXC, for Sydney Experience Centre, and are located within the Sydney Tech Central precinct at 477 Pitt St. Genetec is primarily channel-focused, and partners Convergint Technologies, Fortis, and ACG Integration also attended the unveiling.

"This is another vote of confidence in NSW as the premier destination in Australia for global businesses to invest and grow. Tech Central is Australia's largest technology and innovation hub, and we welcome Genetec to its growing community of members," said The Hon. Mr. Chanthivong.

"Fostering innovation growth through international collaboration, partnerships, and cutting-edge technology is critical to future-proofing the state. We welcome the Genetec commitment to creating jobs and investing in NSW and look forward to working with them to lock in future growth."

"Genetec is investing significantly and playing a lead role in supporting Australian and New Zealand private sector organisations and government agencies to strengthen and bolster their physical security operations," said Genetec APAC MD Daniel Lee. "With the opening of the Sydney Experience Centre, Genetec is continuing to expand its global footprint to allow channel partners, technology partners, and end users to experience first-hand the innovative technology and solutions that Genetec has to offer."

The state-of-the-art Experience Centre will operate as a fully functioning Security Operations Centre and include an Internet of Things (IoT) wall, providing an immersive experience for customers in any industry to see how Genetec solutions can directly enhance their security and operations. Other features include a training centre and a modern workspace to accommodate the fast-growing Genetec ANZ team.

"Genetec will showcase video management, access control, license plate recognition, security and communications management, and secure cloud services to protect people and places. We encourage organisations interested in viewing the innovative physical security technology and solutions in action to contact us for a personalised tour," said Genetec country manager ANZ George Moawad.

In other news, Genetec VP of Marketing Andrew Elvish revealed exclusively to iTWire that the new Security Centre SaaS product will offer eight-device and 20-device bundles at competitive pricing.

Previously, iTWire announced Security Centre SaaS will be available in two tiers, standard and premium, with a fixed price per device based on the tier. Elvish also revealed exclusively to iTWire that pricing will be localised for Australia; the per-device pricing will not simply be pegged to the US dollar. This is sure to bring a smile to CFOs nationally, meaning the Genetec price will be a reliable, budgetable quantity and will not fluctuate month-to-month as we in Australia commonly experience with many other monthly cloud subscriptions or software licensing.

Security Centre SaaS will be officially launched at the ISC West 2024 conference in April.

Pictured: Genetec chief product officer APAC Leon Langlais, iTWire enterprise technology editor David M Williams, Genetec VP of marketing Andrew Elvish