
LG Business Solutions has unveiled its latest project with Sydney Dance Company, transforming the historic Walsh Bay Wharf Studios with innovative display technologies.
The partnership between LG Business Solutions and the Sydney Dance Company has been building over two years, and the Company's recent renovation has seen it deliver cutting-edge display solutions from LG across four dance studios, along with new sound systems, flooring, and acoustic treatment.
The studios are housed in the iconic and historic Walsh Bay Wharf region, an early 20th-century cargo wharf, and LG's display solutions blend seamlessly with their sleek and minimalist design. The displays provide practical utility as well as modern sophistication. These displays are installed in four dance studios, as well as the theatre, foyer, gym and conditioning studio, cafe, and outdoor areas.
LG delivered tailored display solutions to complement the unique character of each space within the building, using High Brightness Signage and Outdoor Display within both the interior and the exterior. These LG displays are slim and robust, blend seamlessly into the architecture, and are dynamic points of engagement for passers-by and visitors with outstanding readability and vibrant colour definition.
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LG Electronics marketing director Gemma Lemieux said, “LG Business Solutions has a global reputation for delivering best-in-class commercial technologies across many industries, providing businesses with reliable and premium display solutions that enhance customer experiences and anticipate their future needs”.
"We’re proud to partner with Sydney Dance Company to deliver a state-of-the-art facility that enhances visitor experiences, from the moment they enter the venue with impactful outdoor signage, through to an immersive audio-visual experience in the studios that sparks creativity. Elevating the long-standing legacy of the institution with intuitive and premium display solutions, this collaboration showcases our reliability as a partner for businesses ready to take the next step towards innovation.”
Sydney Dance Company philanthropy and partnerships director Alan Watt said, "Our partnership with LG means we are well equipped with the latest technology and LG screens feature extensively in the Sydney Dance Company’s Wharf Studios, from signage to the interactive screens in our Pilates studio. These state-of-the-art screens create opportunities for our team to promote our performances, dance classes, and display other key messages, and we can easily and regularly update them.”
Along with the high-brightness signage and outdoor display solutions, LG has included:
- Digital Menu displays within the cafe, to provide user-friendly, precise, and accurate content delivery. The displays bring brightness levels of 700 cd/m2 (candela per square metre) to enhance visibility even in well-lit environments and running on the built-in LG webOS platform
- several units of the LG One:Quick Flex, placed throughout the dance studios, to cater to a broad range of uses. These devices provide streamlined virtual communications with an all-in-one display, in-cell touch technology, built-in camera, microphones, and speakers. Having the units available improves efficiency in coordinating performances and events.
See it all here:
The products used in the solution are listed below:
Products | Codes |
High Brightness Signages | 43XS4J-B |
Outdoor Display | 49XE4F |
Signage | 65UH7J UHD |
Digital Menu | 49UH7J UHD |
One:Quick | 55CT5WJ |
Video Wall | 55VSH7J |
Signature OLED TV | 88Z2PSA |
One Quick Flex | 43HT3WJ |
SuperSign Software | SWP401J |
Turnkey Solution | N/A – 3rd Party Solution |