UAE telco e& has partnered with IBM to launch an end-to-end GenAI governance solution, announced this week at the World Economic Forum 2025 in Davos.
The partners say the collaboration intends to enhance e&'s AI governance framework to promote compliance, oversight, and ethical practices across its growing AI ecosystem.
The AI solution, to be implemented by IBM Consulting, will use IBM's watsonx.governance enterprise AI and data governance platform, to address compliance requirements, transparency, and ethical oversight of AI models.
IBM watsonx.governance facilitates dynamic monitoring, offering real-time insights into model performance, risk scoring, and compliance metrics.
IBM Consulting will work with e& to define workflows and key performance indicators and onboard existing AI models onto the platform to deliver real-time insights into AI’s value, impact, and potential risks.
"This collaboration will bring IBM’s globally recognised toolkit for AI governance to bear on key challenges like maintaining consistent oversight of e&’s AI systems, navigating risks such as non-compliance, ethical concerns, and the monitoring of AI performance at scale," e& says in its announcement.
"e& is proactively enhancing its AI ecosystem by establishing a robust framework for accountability, mitigating potential biases, and safeguarding data.
"Leveraging IBM’s technology and consulting expertise, e& is taking a significant step forward in building scalable and transparent AI operations."
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The new AI governance solution includes features like automated risk management, compliance monitoring, and real-time performance analysis.
“As AI continues to transform industries, responsible governance is paramount,” said Dena Almansoori, Group Chief AI and Data Officer at e&.
"At e&, we are committed to leading by example and setting the global benchmark when it comes to establishing robust AI governance practices.
“By adopting IBM watsonx.governance, we’re taking a decisive step forward in our AI journey.
"This collaboration ensures transparency, explainability and efficiency across our AI operations, raising the bar for AI governance in the industry.”
The deployment will also use IBM Consulting Advantage, an AI-powered delivery platform, to accelerate the development of the AI governance framework through persona and journey mapping, market research, architecture patterns for AI integration, and knowledge transfer materials.
“IBM watsonx empowers organisations like e& to navigate the complexities of AI governance. By integrating automation, real-time monitoring, and centralised oversight, we are addressing key governance challenges and reducing risks associated with AI,” said Shukri Eid, General Manager, Gulf, Levant & Pakistan at IBM.
“Strengthening our long-standing partnership with e&, this milestone serves as a catalyst for responsible AI innovation.”