Sydney-based AI decision intelligence platform provider, SourseAI, has been appointed as the AI partner for Lebara Nigeria, an upcoming MVNO operated by Nigerian tech firm VAS2Nets, which will operate under the Lebara brand.
Lebara is a global telecommunications company providing mobile services in a number countries across Europe, the UK, Australia, Saudi Arabia, and soon Nigeria, using the MVNO business model.
SourseAI has joined Lebara’s Brand Licence Partner Program portfolio of partners, enabling it to support other new and future MVNOs operating under the Lebara brand.
Lebara Nigeria is the latest addition to Lebara's global brand licensing program, designed to support partners in launching MVNOs by providing access to a trusted brand, infrastructure, and telecommunications expertise.
As part of the ecosystem, SourseAI will offer its expertise in AI-driven decision intelligence, data readiness, and customer insights to new MVNOs.
SourseAI’s engagement with Lebara Nigeria includes implementing its Atlas Starter platform, tailored for new MVNOs with limited datasets.
The platform combines data science, AI technology, and industry expertise to deliver business intelligence, customer insights, performance forecasting, and data-readiness capabilities.
By integrating AI solutions, Lebara Nigeria aims to deliver customer-focused services and scale effectively once launched.
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"Our Brand Licence Partner Program is built to ensure that MVNO partners like VAS2Nets have the tools and support they need to succeed," said Daniel Upson, Director of Partnerships at Lebara Group.
"By welcoming SourseAI into our partner ecosystem, we’re providing our partners with access to cutting-edge AI expertise that can help them optimize customer insights and make data-driven decisions.
"We’re excited to see SourseAI supporting Lebara Nigeria and potential future partners in our program."
Teniola Stuffman, Managing Director at Lebara Nigeria said the MVNO's goal is to deliver a world-class customer experience.
"SourseAI’s expertise will be instrumental in helping us understand our customers and deliver innovative mobile services tailored to their needs," Stuffman said.
"This partnership sets the stage for a strong and successful launch."
Tanya Hyams-Young, CEO at SourseAI, said the collaboration with Lebara Nigeria underscores its ability to deliver AI solutions that support new and emerging MVNOs globally.
"New telcos don’t need to wait years for historical customer data to get the most out of AI," Hyams-Young said.
"By putting data and AI at their core from the very start, MVNOs will see genuine value, almost immediately.
"We’re looking forward to working with Lebara Nigeria and other future partners to showcase the transformative power of AI in the telco industry."