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Computer-generated effects for feature films and television series provider Lola Visual Effects (VFX) has tapped AI data platform company Vast Data to harness its AI technologies and deep learning tools to push the boundaries of cinematic artistry.
It used the Vast Data platform to streamline data-intensive feature films and TV series and transformed how stories are told and experienced using visual effects.
Lola VFX first started collaborating with Vast in 2022 as a response to demand for higher resolution formats such as 4K, 6K, and 8K in film and television.
“These new formats and the incredible visual effects being used across the media and entertainment industry today require managing massive amounts of visual data, which poses significant challenges. For instance, a typical shoot day for the company might yield over a dozen reels of 6K footage, amounting to multiple terabytes of data created per day,” Lola VFX said.
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These posed challenges: the transfer of huge data volumes from the filming location to central infrastructure created consequential delays; sharing these large files with VFX artists across the globe was a slow and laborious process; and the necessity for real-time playback of high-resolution content during review and approval stages was critical, but was consistently impeded by persistent caching issues.
To overcome these challenges, Lola VFX selected the Vast Data Platform.
“Our operations demand infrastructure supports and enhances real-time global collaboration. Our demands are extreme, but Vast exceeded our expectations. Initially, we anticipated a 24-to-36-month payback period. Still, with the remarkable efficiency gains we've experienced, we expect to see a significant return on our investment in as few as 15 to 18 months – a testament to the incredible impact of Vast technology on our workflows,” said Lola VFX founder and managing partner Edson Williams.
“This pioneering work using deep learning is extremely data-intensive and requires infrastructure with unparalleled speed, efficiency, and scalability. With our architecture, Lola VFX is completely changing the landscape of visual storytelling,” said Vast Data co-founder Jeff Denworth.
