IPG Mediabrands’ technology-driven commerce division Kinesso Commerce has partnered with video technology company Vudoo to launch a new media solution.
Named under the banner of “ShopNow,” it combines Kinesso Commerce’s activated media with Vudoo’s ad technology, enabling content to be shoppable all the time across the web.
The partnership is a “first-to-market global solution" across commerce partners including Amazon.
It will launch in the Australian market with iconic Australian retailers. Further rollouts will follow in the UK, US, and APAC, along with a broader portfolio of clients.
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“We believe every story we tell needs a ‘buy button’ to ensure a seamless consumer experience, which has become a fundamental expectation for brands today, especially younger digital-native audiences,” says Kinesso Australia head of commerce Hope Williams.
“We are confident this partnership will redefine how our global brands engage with consumers on the open web.”
“Our commitment to providing a globally scalable, end-to-end solution—including creative production, activation, and insights, paired with Vudoo’s world-class commerce technology is a testament to our dedication to client growth and success in the face of digital disruption.”
“This partnership is a testament to Vudoo's commitment to innovation and our vision for a future where shopping everywhere becomes a seamless reality for consumers worldwide,” says Vudoo CEO and founder Nick Morgan.
“The content commerce space is rapidly evolving and expectations from consumers online are high, particularly when it comes to the checkout process,” says Kinesso Commerce global chief growth officer Amie Owen.
“The 360-degree view of customer purchasing journeys and real-time analytics available on Vudoo’s platform will enable our marketers to enhance customer engagement and drive actionable insights for brands.”