Not all data is perfect; if it is missing points for difficult or expensive use cases, synthetic data can fill the void. SAS has announced its SAS Data Maker product, to create such data, is now available on the Snowflake marketplace as a native app.
When it comes to the reliable, trustworthy creation of data, only one software company has almost a half-century of demonstrated, robust statistical and mathematical heritage, and that's SAS. The company announced its new SAS Data Maker product earlier this year, helping users generate synthetic data in a transparent and trustworthy way. It includes out-of-the-box tools to allow users to validate and compare the distribution of variables among the real and synthetic data while safeguarding sensitive information. It can eliminate the need for costly third-party data collectors, to help provide you with realistic data without the usual cost or effort that would be required. Its output is not proprietary; SAS Data Maker can generate simple CSV files for use in whatever application, system, or tool you like.
SAS has now announced the private preview of SAS Data Maker in Snowflake Marketplace, meaning Snowflake data and AI cloud users can now enjoy powerful synthetic data generation experiences directly within joint customers' Snowflake accounts. This isn't simply about making random data in your Snowflake databases; it gives you realistic, reliable data to fill gaps that would otherwise be very difficult or very costly to obtain naturally.
“SAS Data Maker uses SAS’ cutting-edge, reliable AI models to create statistically accurate data points that truly augment existing data and can capture countless different scenarios, helping customers better forecast outcomes so they can anticipate their businesses’ changing needs,” said SAS VP product strategy Shadi Shahin, Vice President of Product Strategy at SAS. “This is particularly valuable in instances where specific real-world data is hard to come by or when there’s a need to detect rare case scenarios in highly regulated areas like healthcare, finance and fraud.”
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SAS and Snowflake are working together to mobilise the world’s data with Snowflake’s Data Cloud, helping joint customers unlock the value of their data. SAS Data Maker improves customer data quality and productivity by generating synthetic data that closely mirrors real-world data, producing visual and statistical evaluation metrics that are fully automated to protect sensitive existing data. This in turn helps customers innovate faster with tangible outcomes that can scale across their organisation, while also circumventing costly data acquisition and processing hurdles that come with manual data collection or purchasing of third-party data sets. Furthermore, making SAS Data Maker available on Snowflake Marketplace gives even more customers flexibility and access to leading SAS technology that can deliver real results for their businesses.
“With the Snowflake Native App Framework and its new support for Snowpark Container Services, partners like SAS can bring their complex applications directly to customers, running on their secure and governed data inside Snowflake,” said Snowflake head of collaboration and Horizon Prasanna Krishnan. “This means partners can deliver valuable capabilities like precise synthetic data generation quickly, securely, and powerfully to customers in the Data Cloud.”
One example is global biopharmaceutical company AstraZeneca which intends to use SAS Data Maker to empower its data scientists by using synthetic data to improve decision-making.
“Synthetic data can enhance our ability to make informed decisions from critical data, and thus has the real potential to help accelerate drug discovery and development, ultimately benefiting patients around the world," noted AstraZeneca chief data officer Brian Dummann. "We look forward to leveraging SAS Data Maker in the Snowflake Marketplace and streamlining how data scientists can access synthetic data for their initiatives."
Using the combined capabilities of Snowflake Native App Framework and Snowpark Container Services (integration in public preview), developers can build sophisticated applications that run on a range of configurable hardware options, including GPUs, distribute and monetise them on Snowflake Marketplace, and deploy them within their customers’ Snowflake accounts, without requiring data movement.