COMPANY NEWS: Aqua Security, the pioneer in cloud native security, has announced another consecutive year of exceptional channel growth.
The company continues to build on its momentum and solidify its position as the go-to leader for service providers and partners in cloud native security. The services-led approach of the Aqua Advantage program, led by senior director, global channel and alliances Jeannette Lee Heung, has been instrumental in driving this upward trajectory.
Under Lee Heung's leadership, Aqua Advantage experienced impressive growth in 2023. The partner pipeline was the fastest growing pipeline within Aqua, and channel-driven revenue grew to over 80% of Aqua’s overall revenue. In addition, Lee Heung expanded Aqua’s channel team and strengthened relationships in key Asia Pacific markets, including Singapore and Australia.
“In 2023, Aqua made substantial strides in its partner program,” said Lee Heung. “We prioritise quality strategic partnerships over quantity. Our collaborations with esteemed partners such as PwC, Accenture, GuidePoint Security, Netpoleon, and evoila showed strong growth in solutions development and contributed to a highly active pipeline this past year.”
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“In the Asia Pacific region in particular, we are focused on enabling our partners to ensure they can provide the best value to our customers,” said Aqua Security head of channels Asia Pacific and Japan Christopher Zamagias. “We are doubling down on highly-rated industries including FSI and Government where we see the need for education to support rapid digital transformation and a heightened awareness of cybersecurity risks.”
Aqua Advantage goes beyond a product-centric approach, aligning technology, consulting services, and customer needs to help partners reach their goals and drive their company forward, faster. By prioritising enduring partnerships and positioning partners as trusted advisors, Aqua helps its partners streamline their needs.
In the past year, Aqua Advantage significantly enhanced sales and technical training, leading to over 200 Aqua Certified Sales and Technical accreditations. This investment empowered partners with the necessary resources to efficiently deploy and manage Aqua’s technology on a broader scale, even for customers with limited staff or skill sets. Aqua further invested in the channel organisation by adding headcount, and elevating MDF investments and market development activities globally.
"As customers transition to the cloud, enablement is a critical piece in their cloud native journey,” said Netpoleon Solutions Singapore (Aqua Security Distributor) country manager Tricia Yeo. “As partners and organisations prioritise cloud native technologies, our partnership with Aqua Security enables us to build the channel to help our customers achieve their cloud transformations more quickly.”
Looking ahead in 2024, Aqua’s partner program will focus even more on driving strong customer outcomes through advisory and consulting services delivered by partners.
Aqua’s channel successes are further recognised by CRN, which named Aqua a 2024 Cloud 100 and 2024 Security 100 company, in addition to including Aqua Advantage in its 2024 Partner Program Guide.
Visit Aqua’s website to learn more about the Aqua Advantage ecosystem program.